An increasing number of business owners and marketers have started to understand the importance of social media marketing regarding boosting their business. Facebook and Twitter are two of the most popular social networks used to promote products and services online. LinkedIn, on the other hand, remains largely underappreciated. However, the most “professional” out of all major social media websites can prove to be a difference marker for your business. If you want to gain an edge over your competitors, then you should never underestimate the power of LinkedIn. Keep reading to learn how to leverage LinkedIn to grow your business.
The primary advantage to using LinkedIn is in building business-to-business connections. It’s a good idea to connect with previous and existing clients to keep them updated about what’s going on with your business. This is also an excellent way of improving your visibility, as you increase the chances of past clients referring you to their peers.
LinkedIn also offers a unique opportunity to market your business to different target markets. In the company section, you can create your own page. This is where you can talk about your products and services. What’s more, LinkedIn allows you to create multiple variations of this page for different audiences. This feature proves extremely useful if you’re targeting different demographics or locations. Also, be sure to change your LinkedIn address and include your brand name
If you’re into content marketing, then LinkedIn can improve the reach of your posts. By linking your website to your account, LinkedIn automatically updates your profile with the title of your blog posts’, their descriptions and links to your official site. By properly syndicating your content, you can generate increased targeted traffic and potentially boost sales in the process.
You can also showcase your diversified portfolio by including presentations and other creative work. This can effectively pique the interest of your prospective customers, something that plain text might not be able to do. PowerPoint presentations, for example, can be displayed on your LinkedIn profile. Alongside high-quality blog posts, you can establish yourself as a recognized expert in your industry.
The various community features in the social networking website can also prove extremely useful in terms of extending the reach of your business. By joining in related LinkedIn Groups and participating in discussions about your industry, you increase the visibility of your brand and expand your circle of influence. You can also spend your time on LinkedIn Answers, which is a great place to share your knowledge with prospective clients and colleagues.
It’s important to start viewing LinkedIn as more than just an online resume. This social platform can take your social media marketing efforts to a whole new level if you know how to leverage it properly. By utilizing the different features offered by LinkedIn, you can boost your online presence by adding another reputable online source through which potential customers can know more about your products and services. Alongside other social networking websites, LinkedIn can ultimately increase the amount of targeted traffic you receive, improve brand recognition and boost sales.